Mijn eerste LinkedIn-post: over ‘Content Marketing Gold’ en Gerard


“Last year you presented big plans to me Edwin, you would use my knowledge in your marketing.” I was ashamed, Gerard was right. He has been a pensioner for a few years now, and from the moment I realized that his pension was nearing, I was thinking of ways to preserve his knowledge. Because we are a metals company, and Gerard knows all about metals. As a joke I often said that “as soon as USB ports can be installed in brains, I will download your knowledge.” But to be honest, I did not have a clue how to ‘mine’ Gerards knowledge. But now I do.

Klik hier om op LinkedIn verder te lezen

content marketing gold

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